WOODLANDS & PRAIRIES Editor’s Notebook: So much for the real thing

Monday, June 20, 2011

So much for the real thing

We got the wrong message from this ad featuring a woman captivated by the wonders of wireless while nature’s wonders played out unnoticed in the background. Used wisely, technology can help us understand and appreciate the natural world, and I imagine that many of us have taken laptops and wireless devices with us when exploring the outdoors. You might be reading this over a wireless connection. But how many times has the digital revolution drawn people away from experiencing the real thing? The ad’s unfortunate juxtaposition only seems to affirm the cluelessness of its creators.

1 comment:

Prairie PainterJune 21, 2011 at 11:11 AM
Totally agree!
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I wish ecological restoration didn’t have so many syllables. But the concept is easier to understand when you see it in actual practice at the grassroots. And that’s the reason for this magazine. We’re telling the stories of the people who are restoring the health of the land to protect our vital natural resources. The “land” might be only one’s back yard, but every little bit makes a difference. The point is, ecological restoration is something all of us can do whether we live in town or the country. Mrs. Woods has more about the magazine on the other pages. On this page I’ll blog from time to time about observations on what’s happening at the grassroots.

--Rollie Henkes